Perfume drops (or rises?) their new music video for their single “Tokyo Girl”

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One of Japan’s biggest girl groups, Perfume, have dropped their new music video “Tokyo Girl” on YouTube… or “rise” a new video? Cause… the video has them going up on an elevator? (Nah… damn).

The visual showcases the girls on a glass-like elevator as they travel towards the top of an enormous skyscraper, whilst watching a whole heap of on-goers running towards the building with a prism-like object in their hands, that so happens to magically light up when they see them (ooooohhhhh, pretty). Whilst I love the close-up and shots within the actual elevator itself, which only brings out a sophisticated image to the group, the rest of the video is disappointing. It isn’t as thrilling as their previous work and, god forbid, the commercial clip to the single’s B-side “Houseki no Ame” seems a lot more entertaining… and that’s saying something.

And as for the song itself? Gurl, no…next. I’m sorry, I usually get excited for the maxi-releases of a Perfume single, but I didn’t feel the essence like I did pre-Cosmic Explorer days. The singles from the aforementioned album—apart from the absolute kawaii-bangers “Flash” and “Next Stage With You—were just crap. So many other great numbers could’ve replaced a bunch of these. A lot of their sound and appeal— nearly SEVEN ALBUMS IN—have just become quite monotonous now, and whilst I still manage to enjoy them in any high-or-low sense, there most recent work has just been uninteresting—apart from the b-side of THIS single of course.

Mr. Yasutaka Nakata—who, after seven albums, has ALSO made this single—seriously needs a reboot in my opinion. Love his poppin’ club-like work, with the spiciness of technopop, but come on… we need to get a bit more innovative here (No shade, no shade). But until then, check out the video below:

 

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